Traditional Medicinal’s Herbal Teas

This package design was to create a separate identity for Traditional Medicinal’s line of Herbal teas. It was designed taking into account the parent brand’s vision and mission as well as its existing aesthetics so that it would work well in conjunction but still be separate as a higher end version through the round package and stylized closures.

With the use of a warm color palette and textures the packaging is used to highlight and make the main ingredients visually prominent on the lid and the logo itself.