RoBOX


Brand Identity and Interactive Package Design for Kids Cookies

PACKAGING

Branding/Identity, Packaging, Product Design












This package design was to create as an interactive package for kids cookies, keeping its longevity in mind.  The design is centered around five unique robot characters, each with it’s own personality, which allows for kids to create a collection. 

The package is built to be easy to open up and reusable. The inside of the package contains the diecut pattern of one of the five characters that can be colored, cut out, and assembled to create mini figurines of the robots. The QR code that appears on each box will then allow access to a virtual world that utilizes the world of AR to help your figurines come to life. 

With the use of bright color combinations as well as simple shapes and patterns allow for the packaging to be engaging and eye catching; appealing to kids and parents alike.  






Ana Ximena Benitez  |  Newcastle Upon Tyne, UK |  All Rights Reserved. Copyright 2022.
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Ana Ximena Benitez  |  Kansas City, MO & Newcastle Upon Tyne, UK |  All Rights Reserved. Copyright 2022.