Conexión Social Coffee



A social coffee experience that guides you to understand and develop a new relationship between your personality and your coffee choice.  

EXPERIENTIAL

Branding/Identity, Product Design, Packaging, SX, Campaign 











A pop-up experience that looked into the innate relationship between our coffee drink order and our own personality attributes. It was developed to understand what your drink order says about your personality and how that matches up with the sociological understandings, through the use of the Myers-Briggs personality types, to then create new interactions with people within an environment. Hoping that, at the end, it the create a sense of self-awareness that leads to the expansion of your own personality onto your drink order.




Ana Ximena Benitez  |  Newcastle Upon Tyne, UK |  All Rights Reserved. Copyright 2022.
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Ana Ximena Benitez  |  Kansas City, MO & Newcastle Upon Tyne, UK |  All Rights Reserved. Copyright 2022.