Conexión Social Coffee
A social coffee experience that guides you to understand and develop a new relationship between your personality and your coffee choice.
EXPERIENTIAL
Branding/Identity, Product Design, Packaging, SX, CampaignThe Rocky Horror Picture Show Convention is a national convention held yearly that celebrates the original movie with a week long gathering that features talks, nighttime parties and raves, viewing groups, and the much anticipated play rendition for the grand finale. The creation of the convention identity and its supporting elements was focused on highlighting the main characters of the movie as well as the themes and aesthetics through the use of typography, color, and graphics for the display of long text and various elements to reflect a cohesive identity.
A pop-up experience that looked into the innate relationship between our coffee drink order and our own personality attributes. It was developed to understand what your drink order says about your personality and how that matches up with the sociological understandings, through the use of the Myers-Briggs personality types, to then create new interactions with people within an environment. Hoping that, at the end, it the create a sense of self-awareness that leads to the expansion of your own personality onto your drink order.